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Table of Contents
Five Steps of Promotion
Step One: Artist and Product
Evaluation
Step Two: Marketing Preparation
Networking and Referrals
Taking Quality Photographs
Creating a Portfolio
• Cover Letter
• Photographs, CDs, and Slides
• Resume
• Artist's Statement of Work
• Inventory Listing
• Business Card
• Extra Written Materials
• Self-addressed, Stamped Envelope
Pricing Art for Sale
• Pricing Formula
• Pricing Equations
Packing and Shipping Art
Visiting Art Centers
• Finding Art Centers
• Planning a Course of Action
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Step Three: Exposure Modes
Juried shows
Consignment
Exhibition Spaces
• Commercial
• Cooperative
• Civic
• Educational
• Private
• Religious
The Internet
• Connecting to the Internet
• Using e-mail
• Choosing your URL
• Reviewing web site costs
• Designing your web site
Art Consultants
The Commission Process
Step Four: Making Your Promotional Process Work
Public Speaking
Follow-up Strategy and Record Keeping
The Follow-up Call
The Interview
Contractual Agreements
Lawyers for the Arts |
Love, 1991,
bronze,
10.5"x14.5x5.5"
Step Five: Preparing for Your Opening Reception and Sales
Planning the Opening Reception
After the Sale
Appendix
Questions to ask:
• art galleries
• art organizations
• art agencies
Samples of:
• cover letter
• resume
• artist's statement
• resizing an article
• web homepage
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