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Book Review
"I want to tell you that I
got accepted for the first time into a juried art show,
and a big credit goes to you and your book for helping
me to submit all the paperwork/portfolio in the proper
way!!! Thank you for sharing your experience in this
whole art process!!!"
M. S., Artist |
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What should
artists do to market
their art?
What should artists do to promote themselves?
The first priority of an artist is to create art.
Some artists stop at this level, but for many,
the next step is to market and sell their artwork
Many artists rely on trial-and-error
methods, but need to:
- realize their art is a retail commodity and
inform the public it is available for sale;
- learn how to create a promotional package and
be aware of their various options;
- plan a realistic course of action when
targeting geographic areas;
- continually reassess their position in the art
market and stay in touch with their public.
Nannette's Five Steps
of Promotion provides a systematic approach to
publicizing the
fine-art product and shows how retail-selling
tactics can link art to business without
compromising
the artist's integrity.
STEP I:
ARTISTIC EVALUATION
(What to do before
promotion)
STEP II: MARKETING PREPARATION
STEP
III: EXPOSURE MODES
(Galleries)
STEP IV:
SELLING TECHNIQUES
STEP V: OPENING RECEPTION AND SALES
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LEARN ABOUT:
- yourself and your art product with note-taking
exercises;
- speaking intelligently about your art, and how
to determine your talking points;
- portfolios, resumes, photographing your art,
inventory listings, cover letters, pricing;
- networking, referrals, interviewing,
follow-up
strategy, contracts;
- the Internet;
- galleries, exhibitions, opening reception,
juried shows.
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