Promoting Art with Integrity
 

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Book Review

"Nanette's book is a refreshingly candid and helpful business guide for artists who want to promote their work."
Diana Adams, artist, photographer 2/15/2010


The first priority of an artist is to create art. 

Some artists stop at this level, but for many, the next step is to market and sell their artwork.

How can artists market their art? 
How can artists promote themselves?

Many artists rely on trial-and-error methods, but need to:
  -  realize their art is a retail commodity and inform the public it is available for sale;
  -  learn how to create a promotional package and be aware of their various options;
  -  plan a realistic course of action when targeting geographic areas;
  -  continually reassess their position in the art market and stay in touch with their public.

Nannette's Five Steps of Promotion provides a systematic approach to publicizing the fine-art product and shows how retail-selling tactics can link art to business without compromising the artist's integrity.

STEP I:   ARTISTIC EVALUATION (What to do before promotion)
STEP II:  MARKETING PREPARATION
STEP III: EXPOSURE MODES
(Galleries)
STEP IV: SELLING TECHNIQUES 
STEP V:  OPENING RECEPTION AND SALES

LEARN ABOUT:
  -  yourself and your art product with note-taking exercises;
  -  speaking intelligently about your art, and how to determine your talking points;
  -  portfolios, resumes, photographing your art, inventory listings, cover letters, pricing;
  -  networking, referrals, interviewing, follow-up strategy, contracts;
  -  the Internet;
  -  galleries, exhibitions, opening reception, juried shows.
 

 

     

 
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