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PROMOTING
ART WITH INTEGRITY Table of
Contents
| Step One
| Art Galleries
Art Galleries (excerpt from Step
Three: Exposure Modes)
BEFORE moving on
to Step Three, take time to review and answer the
following questions to determine if you are prepared for this next step.
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Do you
have a unique product?
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Do you have a promotional package?
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Have
you considered and developed promotional goals,
strategies, and guidelines, such as a realistic plan
to test your successes and shortcomings in the art
field?
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Have you researched and evaluated your
objectives and planned an attainable course of action to
put your art-product in the public's view?
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Do you
know your geographical area of interest and have you
wisely-selected a market to suit your art and
comfort level?
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Do you have realistic objectives - a one-,
five-, or ten-year career plan for you and your art; How are you and your art perceived by others?
Exhibition Spaces
Commercial Galleries
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Cooperative (Co-op)
Galleries
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Civic Galleries
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Educational Galleries
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Private Galleries
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Religious Galleries
Art galleries are as diverse as the artwork they
spotlight. Although gallery agendas vary, finding
exciting new talent and educating the public are common
goals. One way to learn about a gallery's reputation is
to interact with art agencies and other artists. To grow
with a newer gallery or to use the prestige and
experience of an older, established gallery are two of
the many choices artists must consider when looking for
a sound artist-gallery match. Other considerations are
common trust and similar objectives.
Unfortunately, many artists will vie for space in the
same galleries, making the selection process
competitive. When you are given the opportunity and
entrust your art to a gallery, the following questions
should be addressed.
What does the
art gallery expect from the artist?
What can the artist expect from the art gallery?
If showing in a gallery is your goal, it is important
to visit the targeted space before submitting your
artwork. This initial visit tells you if your style and
media make for a good artist-gallery match. To see
firsthand how the gallery spotlights a one-person or
group show, you should visit the space during an opening
reception and then again during regular business hours,
when the gallery may be less hectic and the director
more accessible.
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