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PROMOTING ART WITH INTEGRITY:  Table of Contents   |  Step One   |   Art Galleries 

Five Steps of Promotion
Step One: Artist and Product Evaluation
Step Two: Marketing Preparation
    Networking and Referrals
    Taking Quality Photographs
    Creating a Portfolio
       •  Cover Letter
       •  Photographs, CDs, and Slides
       •  Resume
       •  Artist's Statement of Work
       •  Inventory Listing
       •  Business Card
       •  Extra Written Materials (articles, invitations, etc.)
       •  Self-addressed, Stamped Envelope
    Pricing Art for Sale
       •  Pricing Formula
       •  Pricing Equations
    Packing and Shipping Art
    Visiting Art Centers
        •  Finding Art Centers
        •  Planning a Course of Action
Step Three: Exposure Modes
     Juried shows
     Consignment
     Exhibition Spaces
        •  Commercial
        •  Cooperative
        •  Civic
        •  Educational
        •  Private
        •  Religious
     The Internet
        •  Connecting to the Internet
        •  Using e-mail
        •  Choosing your URL
        •  Reviewing web site costs
        •  Designing your web site
      Art Consultants
     The Commission Process
Step Four: Making Your Promoting Process Work
     Public Speaking
     Follow-up Strategy and Record Keeping
     The Follow-up Call
     The Interview
     Contractual Agreements
     Lawyers for the Arts
Step Five: Preparing for Your Opening Reception and Sales
     Planning the Opening Reception
     After the Sale
Appendix
     Questions to ask:
        • art galleries
        • art organizations
        • art agencies
     Samples of:
        • cover letter
        • resume
        • artist's statement of work
        • resizing an article
        • web homepage